NEWS

Sierra Guitars news is hot-off-the-press, so grab your cup of Joe and enjoy!

November 17, 2011
NEW Rebate: Cash Back & FREE GS550A - expires 12/31/11

Cash back and FREE Guitar stand GS550A with purchase of any Sierra Guitar!

 

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July 13, 2011
Sierra Guitars Goes to the Dogs (and Cats)

Charleston, SC, July 13 2011  Sierra Guitars is delighted to announce the SD33 dreadnought acoustic guitar from the Sequoia series and guitar bag, donated by Sierra Guitars and signed by music sensation Darius Rucker, raised over $700 for the Charleston Animal Society at auction.

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  June 21, 2011
Sierra Guitars Supports Orange Amps'

Charleston, SC, June 21, 2011 - Sierra Guitars is thrilled to participate in Orange Amplifiers, Tornado Victims Fund-raising Music Aid for Joplin auction by donating a SA28CE Sierra Sunrise Auditorium guitar and bag.

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  June 09, 2011
Celebrating Sierra Guitar Days at the Music Center!

Charleston, SC, June 10, 2011 - Sierra Guitars is happy to announce that six successful Sierra Day events were held in conjunction with the Music Center, a Sierra dealer, at several store locations in North Carolina.

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  May 27, 2011
Sierra Guitars Sponsors National Guitar Workshop 2011!

Charleston, SC, May X, 2011 Sierra Guitars is sponsoring the National Guitar Workshop (NGW) for the fourth year in a row by donating a Sierra guitar for a giveaway! Intermediate and advanced guitar students attending one of NGWs seminars will have a chance to win a Sierra Sunrise Auditorium Acoustic-Electric Guitar.

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  May 02, 2011
NEW Rebate! Cash Back & FREE iStand with purchase of any Sierra Guitar!

Buy any Sierra Guitar between May 1 and June 30, 2011, and get a free Hercules I-Stand Guitar Stand and $20 with mail-in rebate.

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February 25, 2011
Sierra Guitars Wins Advertising Award

Musicorp, a leading distributor and manufacturer of musical instruments, lighting products and accessories, received an ADDY Award in the 2011 Advertising Federation of Charleston (AdFed Charleston) advertising awards competition.

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  November 01, 2010
FREE Stageline GS550A + $20 Rebate

For a limited time only, get cash back and a free guitar stand, with the purchase of a Sierra Guitar! Buy any Sierra Guitar between October 29 and December 31, 2010, and get a FREE Stageline GS550A Wooden Guitar Stand plus $20 with mail-in rebate.

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October 28, 2010
Sierra Guitar Day at Bulldog Music!

Sierra Guitars is happy to announce Sierra Dealer, Bulldog Music in Boiling Springs, NC, held a Sierra Guitar Day on Saturday, October 23rd, 2010. The store was packed with customers to see all the newest Sierra guitar models. Dan Roberts, VP of Musicorp along with Rick Murray, Region Manager at Musicorp, were present to answer questions regarding Sierra Guitars.

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October 27, 2010
Sierra Guitars Donates to Children's Miracle Network

Sierra Guitars is happy to announce the donation of a Sierra guitar to The Children’s Miracle Network for the 2011 KICKS Cares for Kids Radiothon and Celebrity Auction in Odessa, Texas. Children’s Miracle Network is a non-profit organization that raises funds for children’s hospitals. The donations they receive create miracles by funding medical care, research and education that save and improve the lives of children each year.

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October 25, 2010
Sierra Guitars Fall Cash Back Rebate and FREE Gear!

Sierra Guitars is launching a new 2010 promotion on their website at www.sierraguitars.net. In November and December of 2010, consumers may take advantage of a limited-time rebate and free guitar stand with the purchase of any Sierra guitar at www.sierraguitars.net.

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October 01, 2010
Guitar Edge Reviews Sierra Sunrise

A Sierra Sunrise SA28CE Acoustic/Electric guitar was recently reviewed by Guitar Edge Magazine!

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September 30, 2010
Sierra Compass Giveaway Winner!

Sierra Guitars is happy to announce the winner of the Sierra Compass Online Giveaway! The winner of the Sierra Compass is John Estrin of Orange County, CA. When notified he was the winner, John Estrin remarked, "I’ve listened to and compared this Sierra Compass to other guitars. It has a tone and quality that compares to guitars with a retail price that is two-and-a-half times the purchase price of the Compass. Plus, it is more easily `toted' about! This is not a child's guitar it is just a smaller guitar. It is a true instrument! Go test it out for yourself. I am so glad I won this guitar!"

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July 21, 2010
Sierra Guitars New Interactive Website and Online Giveaway!

Sierra Guitars is excited to announce a new interactive website now live at www.sierraguitars.net! The brand new interactive website complements the release of the all-new 2010 Sierra Guitars Catalog. Both reveal a fresh, new look and feature the entire Sierra line, complete with the newest models, Barcus-Berry Breeze electronics and accessories.

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July 21, 2010
Sierra Guitars Online Giveaway!

Sierra Guitars is excited to announce a new online guitar giveaway taking place July through August 2010 at the brand new Sierra Guitars website now live at www.sierraguitars.net! To promote the new website, a Sierra Compass Travel-Size Guitar complete with travel bag will be given away to a lucky winner. The public can sign up to enter and win at www.sierraguitars.net.

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July 16, 2010
SIERRA GUITARS REACH NEW PEAKS WITH NEW BARCUS-BERRY BREEZE!

Available July 2010, Sierra acoustic-electric guitars will come loaded with NEW Barcus-Berry Breeze preamp systems. While Sierra acoustic-electrics have come standard with Barcus-Berry electronics, the NEW Breeze systems deliver improved tonal quality and additional features.
 

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May 18, 2010
Keith Roberts of the Young Dubliners Endorses Sierra Guitars!

Sierra Guitars is happy to announce guitarist and singer-songwriter Keith Roberts, Lead Singer and Guitarist, as the newest endorser of Sierra Guitars! Keith Roberts plays the Sierra Sunrise SA28CETBL in Transparent Blue.

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April 26, 2010
Sierra Guitars Cash Back Rebate and FREE Gear!

Sierra Guitars is launching a new 2010 promotion on their website. In May and June of 2010, consumers may take advantage of a limited-time rebate and free guitar stand with the purchase of any Sierra guitar at www.sierraguitars.net.

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April 20, 2010
Sierra Guitars Sponsors National Guitar Workshop 2010!

Sierra Guitars is sponsoring the National Guitar Workshop for the third year in a row by donating a Sierra guitar for giveaway! Aspiring intermediate and advanced guitar students attending one of the Acoustic Seminars in New Milford, CT will have a chance to win a Sierra Sunrise Auditorium Acoustic-Electric Guitar.

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March 22, 2010
Winner of Sierra Guitar in American Songwriter Contest!

Charleston, SC, March 22, 2010 - Sierra Guitars is happy to announce the winner of the free Sierra Cedar Acoustic Dreadnought (SDS43) given away through American Songwriter Magazine's January/February "On My Deathbed" Contest. The winner is Andrew Scott Wills, a guitarist and songwriter from Gallipolis, OH.

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February 23, 2010
Frank Turner Endorses Sierra Guitars!

Charleston, SC, February 26, 2010 - Sierra Guitars is happy to announce guitarist and singer-songwriter Frank Turner as the newest endorser of Sierra Guitars! Frank plays the Sierra Alpine SDS35CE in Natural.

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January 05, 2010
Joel Hamilton Endorses Sierra Guitars!

Sierra Guitars is happy to announce guitarist and singer-songwriter Joel Hamilton as the newest endorser of Sierra Guitars! Joel plays the Sierra Compass ST10 travel-size guitar.

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September 09, 2009
Sierra Guitars Sponsors Rocktoberfest 2009!

Sierra Guitars is sponsoring Awendaw Green’s Rocktoberfest 2009! Sierra Guitars will be raffling off two Sierra guitars during Rocktoberfest October 9th-12th, the Sierra Compass Travel-Size Guitar and the Sierra Sequoia Dreadnought in Vintage Sunburst, with all proceeds to benefit the Charleston County Band Instrument Fund.

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August 12, 2009
Sierra Sponsors Shem Creek Music Restringing Clinic

Charleston, SC, August 12, 2009 Sierra Guitars is sponsoring Shem Creek Music’s Guitar Restringing Clinic! Shem Creek Music, based in Mount Pleasant, South Carolina, will be holding the Guitar Restringing Clinic in-store on August 22nd from 12pm-5pm, presented by Store Owner, Phil Thomas. Sierra Guitars will be offering a free Sierra guitar for giveaway along with special promotions during the clinic, such as free guitar strings, Sierra backpacks and rebates!

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July 15, 2009
Winner of the Sierra Guitars Online Giveaway!

Sierra Guitars has a winner for the Sierra Sunrise online giveaway! The winner of the Sierra Sunrise and Sierra Guitar Case is Arthur Hanford of Marshalltown, Iowa. After receiving the guitar Arthur remarked, This is great! Almost too good to be true. I've been playing guitar for over 35 years now and teach guitar as well as write my own music.  I love the guitar! The sound and playability are incredible. I couldn't be happier! Both the Sierra Sunrise guitar and I are winners."

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July 06, 2009
Samantha Crain of the Midnight Shivers Endorses Sierra Guitars!

Charleston, SC, July 9, 2009– Sierra Guitars is happy to announce guitarist and singer-songwriter Samantha Crain of Samantha Crain and the Midnight Shivers as the newest endorser of Sierra Guitars! Samantha plays the Sierra Sequoia Guitar in Vintage Sunburst.

After officially signing an agreement with Sierra Guitars this month, Samantha Crain remarked, “The Sierra Sequoia in Vintage Sunburst is so striking and sturdy, just what I need in a guitar for the road. It sounds excellent through my amp, but also has beautiful dynamics unplugged as well.”

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June 04, 2009
Jeff Beasley Endorses Sierra Guitars!

Sierra Guitars is happy to announce guitarist, instructor and columnist Jeff Beasley as the newest endorser of Sierra Guitars! Jeff plays the Sierra Tahoe Jumbo Acoustic-Electric Guitar in Natural. Jeff Beasley holds B.A. degrees in Music and Classical Guitar, is a prolific educator, top columnist, popular workshop and clinic instructor, and writes the highly popular “Lethal Guitar” column for Premier Guitar Magazine.

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May 19, 2009
Sierra Guitars Co-Sponsors Ye Olde Music Shop's 2009 Summer Guitar Program

Sierra Guitars is co-sponsoring Ye Olde Music Shop’s 2009 Summer Guitar Program! Based in Hanahan, South Carolina, Ye Olde Music Shop’s Summer Guitar Program is presented by Store Owner, Michael Davis. This program is a must for young players, ages 12 to18, who want a career in music or who are planning to apply as music majors for college.

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May 07, 2009
NEW Sierra Guitars Monthly eNewsletters!

Sierra Guitars now offers free monthly email newsletters! The eNewsletters are available to the public as part of Sierra Guitars’ continued enhancements to its growing multimedia content including the Sierra Guitars online website and social networks.

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May 04, 2009
Sierra Guitars Limited-Time Rebate and FREE Gear!

Sierra Guitars has launched two new promotions on their website www.sierraguitars.net. Consumers may take advantage of a limited-time rebate and/or a free guitar stand or hanger with Sierra purchase to consumers through the end of July 2009. Beginning in April, a $20 rebate is available on the purchase of a Sierra Compass travel-size guitar or a FREE guitar stand or hanger is available with applicable Sierra guitar purchase!!

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April 28, 2009
Sierra Guitars Supports the High Sierra Music Festival and Delfest 2009 Sierra Guitars Online Giveaway May 22-July 8, 2009

Sierra Guitars is proud to be a sponsor for the second year in a row of the 19th Annual High Sierra Music Festival in Quincy, CA July 2-5, 2009! Eco-conscious Sierra Guitars is a perfect fit with this environmentally friendly music festival. The High Sierra Festival features more than 75 national and international performers and is considered one of the finest showcases for emerging artists in the country.

As part of its sponsorship, Sierra Guitars will be donating two Sierra guitars, a Compass Travel-Size guitar with travel bag and an Acoustic-Electric Sequoia Dreadnought in Vintage Sunburst with gig bag. Both guitars are to be raffled off during the event with proceeds to benefit the High Sierra Foundation. In addition, Sierra Guitars will be hosting an online guitar giveaway beginning the first day of the Del McCoury Music Festival.

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April 27, 2009
Joal Rush Endorses Sierra Guitars!

Sierra Guitars is pleased to announce guitarist and singer/songwriter Joal Rush as the newest endorser of Sierra Guitars! Joal plays the Sierra Alpine Dreadnought Acoustic-Electric Guitar in Natural.

After officially signing an agreement with Sierra Guitars earlier this month, Joal Rush remarked, “Sierra blends beauty, great sound and feel in their guitars at a fraction of the cost of their competitors...you can't go wrong purchasing one of these!”

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April 27, 2009
Rhett Miller of the Old 97's Endorses Sierra Guitars!

Sierra Guitars is pleased to announce guitarist and singer/songwriter Rhett Miller of The Old 97’s as the newest endorser of Sierra Guitars! Rhett plays the Sierra Tahoe Jumbo guitar and Sierra Alpine Dreadnought guitar in Black.

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March 23, 2009
Sierra Guitars Sponsors National Guitar Workshop 2009!

Sierra Guitars is sponsoring the National Guitar Workshop for the second year in a row by donating two Sierra guitars! Aspiring intermediate and advanced guitar students attending one of the Acoustic Seminars in Purchase, NY will have a chance to win either a Sierra Compass Travel-Size Guitar or a Sierra Alpine Dreadnought Acoustic-Electric Guitar in Black.

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February 23, 2009
Sierra Guitars Giveaway at Guitar World Magazine Online!

Sierra Guitars and Guitar World Magazine Online offered the chance for a lucky winner to "Enter and Win a Sierra Sunrise Acoustic-Electric Guitar and Guitar Stool"! The contest took place throughout the month of December 2008.

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February 11, 2009
Mark Bryan of Hootie and the Blowfish Endorses Sierra Guitars!

Sierra Guitars is pleased to announce guitarist and singer/songwriter Mark Bryan of Hootie and the Blowfish as the newest endorser of Sierra Guitars! Mark plays the Sierra Northstar 12-string guitar in Natural.

After officially signing an agreement with Sierra Guitars earlier this month, Mark Bryan remarked, "I am so excited to have such a gorgeous Sierra 12-string to add to my collection! It looks, sounds, and plays amazing. I couldn't have dreamt up anything as sweet as this thing."

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February 09, 2009
Sierra Guitars Sponsors MUSC Awareness Rocks Benefit Rock Concert!

Sierra Guitars proudly sponsored the MUSC Awareness ROCKS! Benefit Rock Concert held at the Windjammer in Isle of Palms, South Carolina on Friday, January 6th, 2009! The concert raised awareness of Oral, Head and Neck Cancer with all proceeds to benefit the Yul Brynner Oral, Head and Neck Cancer Foundation.

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December 15, 2008
Sierra Guitars Introduces New Cedar Top Guitar Models!

Continuing to pull inspiration from the natural beauty of the Sierra Nevada Mountains, Sierra Guitars is excited to introduce three new Sierra cedar top guitar models into the Sierra Guitars line! The new cedar top models will be introduced for the first time at Winter NAMM 2009 in Musicorp Booth #5420.

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October 15, 2008
Sierra Guitars Introduces New Sierra Guitar Models!

Charleston, SC October 15, 2008 Sierra Guitars is excited to introduce two new Sierra guitar models into the Sierra Guitars line! Inspired by the beauty of the Sierra Nevada Mountains, Sierra brings a fresh, organic approach to guitar design, and the new guitar models reflect the same natural, earthy image for which the guitars are known.

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June 17, 2008
Sierra Guitars Introduces New Durable Sierra Guitar Bags!

Sierra Guitars introduces the new Sierra Guitar Bags! These new guitar bags are great for the traveling musician to support and protect each acoustic guitar style in the Sierra Guitars line! Inspired by the beauty of the Sierra Nevada Mountains, Sierra brings a fresh, organic approach to guitar design, and the new guitar bags have a durable and attractive look, which reflects the same natural, earthy image for which the guitars are known.

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June 03, 2008
Sierra Guitars Donates Guitars to National Guitar Workshop 2008!

Sierra Guitars is donating two Sierra guitars to the National Guitar Workshop 2008! Aspiring intermediate and advanced guitar students attending one of the Acoustic Summits will have a chance to win either a Sierra Sunrise Acoustic-Electric Auditorium guitar in Natural or a Sierra Tahoe Acoustic-Electric Jumbo Guitar in Natural. Both guitars will be raffled off to students attending the Acoustic Summits July 27th-August 1st in New Milford, CT and July 12th-17th in San Francisco, CA. Special guests include Alex DeGrassi at the New Milford Acoustic Summit and Laurence Juber at the San Francisco Acoustic Summit.

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May 02, 2008
Sierra Guitars Sponsors The High Sierra Music Festival 2008!

Sierra Guitars is proud to be a sponsor of the High Sierra Music Festival in Quincy, CA July 3-6, 2008! The High Sierra Music Festival is a unique four-day music and camping festival that features an eclectic and boldly creative span of music from acoustic singer-songwriters and down-home bluegrass to high-energy funk and skillfully improvised jazz, rock and live electronica. Eco-friendly Sierra Guitars is a perfect fit with this environmentally friendly music festival and singer-songwriter Ashleigh Flynn, a Sierra Guitars endorser, will also be performing!

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January 09, 2008
Sierra Guitars Introduces the New Sierra "Compass" Acoustic Guitar at Winter NAMM 2008!

Sierra Guitars is delighted to introduce the newest addition to the Sierra Guitar line, the Sierra Compass.

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November 28, 2007
The Sierra Sunrise Reviewed in Performing Songwriter magazine, December issue!

The Sierra Sunrise isn't all it looks-it's got great electronics under the hood!

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November 07, 2007
The Sierra SS112 12-String Reviewed in Acoustic Guitar magazine, December issue

Affordable 12-string helps budget-minded players expand their tonal palette! More at acousticguitar.com!

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October 30, 2007
Vote for Sierra!

Best New Acoustic Guitar of 2007 & 2007 Product of the Year: SA28CE

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July 23, 2007
Sierra Guitars Introduces Acoustic Guitar Cases To Support and Protect!

Sierra Guitars is delighted to introduce new acoustic guitar cases for ultimate protection to support each acoustic guitar style in the Sierra Guitar line. Sierra Guitars first introduced its full line of acoustic guitars at Winter NAMM 2007. Inspired by the beauty of the Sierra Nevada Mountains, Sierra brings a fresh, organic approach to guitar design, and the new wooden hardshell cases have an attractive look, which reflects the same natural, earthy image for which the guitars are known.

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July 16, 2007
Sierra Guitars Sponsors 6th Annual Forecastle Festival in Louisville, KY

Charleston, SC, June 19, 2007 – Sierra Guitars proudly announces their official corporate sponsorship of the 6th annual Forecastle Festival being held on July 27th-28th, 2007, in Louisville, Kentucky. The Forecastle Festival, is a scenic, outdoor event based upon a three-part format: Music. Art. Activism.

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June 12, 2007
Sierra Guitars Donates Sequioa Guitar to Blue Rock Guitars

Charleston, SC, June 11, 2007 Sierra Guitars donated a Sequoia acoustic guitar to Blue Rock Guitars of Perry, Iowa, in support of their 3rd Anniversary celebration on May 10-11, 2007. The Sierra Guitar was raffled to generate proceeds for the Perry Food Pantry, Blue Rock’s charity partner for the past three consecutive years.

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May 31, 2007
Sierra Guitars Wins the 2007 Supplier Excellence Award for Ad Campaign

Sierra Guitars is pleased to announce it is the winner of a 2007 Supplier Excellence Award for the Sierra Guitar ad series. Music Inc., a reputable national music trade publication, announced Sierra as the winner in the Marketing category in their June 2007 publication.

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January 03, 2007
Sierra Guitars Introduced to North American Market: Sierra unveils full line of organic acoustic guitars

Charleston, SC, December 5, 2006 – Sierra Guitars is pleased to introduce its full line of acoustic guitars in North America at Winter NAMM 2007. Inspired by the beauty of the Sierra Nevada Mountains, Sierra brings a fresh, organic approach to guitar design, which reflects the natural points of inspiration that motivate musicians, encourage imagination and move audiences.

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