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June 09, 2011

Celebrating Sierra Guitar Days at the Music Center!

The Sierra Day events, held at the Lenoir, Statesville, Hickory, Gastonia, Morganton, and Asheville locations of the Music Center in North Carolina, drew attendees from throughout the state and showcased all the newest Sierra guitar models. Attendees listened to demos and tutorials on the guitars and enjoyed prize giveaways that included Sierra T-shirts and Fender strings. Due to the success and popularity of the events, the Music Centers Morganton location hosts a pick a day each Friday during the summer that allows customers to participate in an open mic event and get hands-on experience with the Sierra guitar line. Scott Love, the owner of the Music Center, attended the Sierra Day events as well as each stores manager. Dan Roberts, VP of Musicorp along with Region Managers Rick Murray and Dave Findley, and Product Manager Craig Toporek were also present to answer questions regarding the Sierra line. Dan Roberts said, We are always happy to help boosts sales by collaborating on great events like Sierra Days, and many thanks to the Music Center for hosting these gatherings in support of Sierra Guitars!







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