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February 25, 2011

Sierra Guitars Wins Advertising Award

Musicorp, a leading distributor and manufacturer of musical instruments, lighting products and accessories, received an ADDY Award in the 2011 Advertising Federation of Charleston (AdFed Charleston) advertising awards competition. AdFeds ADDY awards recognize excellence in design across a variety of disciplines, and Musicorp won the 2011 Bronze Award in the Mixed-Media, National Consumer category for the Sierra Guitars design campaign. The ADDY Awards is the advertising industrys largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a 3-tier national competition. This years award recipients, selected through a scoring process in which a panel of judges evaluate all creative dimensions of each entry, were honored at a gala dinner Friday, Feb. 18, at the Rifle Club in Charleston, SC. Musicorps winning Sierra Guitars campaign included the current Sierra catalog, the Sierra website, and the Sierra printed advertisement series from 2010. "Musicorp has steadily expanded its creative design capabilities in order to offer unique products that meet the needs of our dealers target consumers," said Catherine Polk, Marketing Director for Musicorp, "and we're pleased that the Charleston Advertising Federation chose to honor one of our design campaigns for an award, showcasing the level of work we are able to produce for our clients.







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